How to write soft text promotion in order to comply with the platform rules? And how to increase exposure?

Whether it is an individual or a company, the ultimate goal of promoting soft texts is to gain more exposure, and finally complete the realization, allowing users to buy their own products.

From the perspective of profitability, increasing the conversion rate is actually driving the conversion rate through high traffic, which needs to take into account the real needs of users themselves.

If you blindly pursue cost performance, you will not be able to retain customers in the long run. Therefore, whether it is online or offline promotion, you should always insist on exploring user needs, and always insist on promoting the use of products in different scenarios to make users trust the brand more.

So, what should soft text promotion do to achieve this effect?

First of all, we have to figure out these points: What is the purpose of the soft article? How to ensure the quality of soft text? What kind of platform should I choose for soft articles?

1. Advertisement promotion is to write related information about the brand and the company into articles, which are conveyed to users through multiple means of publicity, such as media and offline communication. The purpose is very strong, to expand the brand influence and enhance the credibility of the company to complete the sales. Only with authority and market appeal can it be called soft article promotion.

Compared with the “hard” market, soft articles have the core theme to resonate with target users, relieve consumers’ visual fatigue, and establish a good foundation for promotion.

1. Writing soft articles must not only ensure quantity but also quality. For quality, we can formulate a plan to update soft articles every day, attract users through articles, and continuously output the content that users want to see. We want to know what users like What kind of content, we can use market research, platform search, network search and other methods to see which are hot topics and improve the success rate.

The title at the beginning of writing is very important. Whether it can attract consumers or not, the title of the soft article is the first step. A few keywords summarize the content of the full text, and finally form a novel, high-level and accurate title.

After the title is drafted, it is necessary to look at the overall content. In addition to the topic, some auxiliary work must be done, such as keywords, links, etc., and too many links will affect the reader’s reading experience. Anyone who has done marketing knows that in Adding a link to an article can increase the weight of a site. If an article has too many keyword links, the search engine will think it is an advertisement or cheating, so it will not be recommended or even blocked.

1. In order to get high traffic, there must be skills in the promotion of soft articles. The most fundamental point is to find the right platform, regularly check and analyze the various data of the platform, and find out the suitable publishing platform for soft articles. At the same time, selecting the right platform for soft article promotion can greatly reduce the cost of use. Therefore, under the premise of limited funds, it is necessary to continuously summarize and select channels with high weight for release.

There are also many types of soft article promotion, such as popular science, stories, events, news and so on. Most companies do news promotion, so they have to consider the issue of inclusion. In terms of news promotion, the media resource management platform makes brand communication easier and more effective in the form of resources + strategy + technology, and provides one-stop brand communication, media reports, soft article promotion, press release and other content for enterprises.

For daily news promotion, if you want to be quickly included by Baidu and searched by people, it depends on whether you meet the following conditions:

1 News objectives should follow the marketing objectives of the enterprise. News is a means of promotion in corporate marketing activities, and the news target is the embodiment of corporate marketing goals in advertising activities.

2 News objectives should be realistic, comprehensively analyze the internal and external factors and restrictive factors of the industry, neither lower standards nor deviate from actual needs, and be reasonable and legal.

3 News promotion should be clear and specific, and should not be ambiguous or ambiguous to open up the market, expand market share, promote product promotion, etc.

It should be noted that the promotion of both news and soft articles must follow the law. Many plagiarized content is too similar to think that it will not be discovered, but everyone does not know that major search engine systems detect the repetition of articles. Heavy, when the ratio reaches a certain value, it will be judged as plagiarism, if it is light, it will not be recommended articles, and if it is heavy, it will be demoted, titled, etc.

Therefore, all content must be original and not involve infringing on other people’s reputation and portrait rights, and the pictures should also be usable. At the same time, the promotion of advertorials is a form of advertising, subject to the restrictions of the Advertising Law, the content of advertorials cannot use words restricted in the “Advertising Law” to mislead consumers or exaggerate to deceive consumers.

Being able to write articles does not mean being able to write good articles, only good articles have exposure. Nowadays, soft articles are flooded. If you want to win the attention of everyone, you have to learn to innovate and “strive from the heart”. Soft articles are a gathering place for brands and enterprises. Embed the keywords of “products, express yourself truly and emotionally, convince you through the article, and embed the keywords of the enterprise into the article just right, so as to achieve the effect of soft article promotion.