Rational use of ranking optimization can effectively improve the performance of soft article promotion!

With the development of the Internet, “advertising promotion” that can continuously acquire users by relying on the Internet has become an important marketing method. The major brands that are familiar to everyone, such as KFC, Durex, Tencent, etc., have all carried out the layout on the advertising, and the strength has confirmed this marketing method. value. However, it is obviously not easy to achieve results through soft articles, and mistakes in any link may lower the results. Therefore, everyone must learn the following five skills, especially the “ranking optimization” among them, which is the most important!

1. Preliminary investigation

No matter what kind of marketing activities you are engaged in, it is necessary to do market research in advance, even if the content of advertorial marketing is relatively low. The background, trends, and relevant policies of the industry in which the company is located all need to be understood and analyzed in place, so as to find the most favorable point for the company’s product entry, and write content that conforms to the development trend of the industry.

At the same time, the preliminary survey also includes “user-related content”, that is, who the target user group is, the user’s preferences, the user’s age group, and the user’s interest, etc. These contents will have an impact on the subsequent promotion of the press release, and the closer it is to the user’s Content, the more attractive it is!

1. Add keywords

The second technique of advocacy is to add keywords. Keywords are very important to press releases. Press releases without keywords are actually meaningless. Users will basically not have good rankings when searching for related words. The attention and exposure of the article will not be read well. , is equivalent to a feeling of loneliness. Therefore, keywords must be added! Moreover, adding keywords is also to prepare for “ranking optimization”, and optimization is aimed at keywords.

1. Fixed release

The time of daily press releases should be fixed and consistent with the leisure time of the target users. If your product is aimed at young people, you should try to schedule the press releases at 7-9 am and 11-13 noon. Published in a short time from 19:00 to 22:00 in the evening, which happens to be the rest time except for working hours, and the content is more likely to be viewed. As for the fixed time release, there is nothing to say, that is, the release time should be regular, which is more conducive to cultivating the reading habit of users. When the time comes every day, you will know that there are articles to read.

1. Ranking optimization

After a long time, it finally came to explain “ranking optimization”.

Why does Xiaobian attach so much importance to ranking optimization? It is because it is directly related to the good or bad performance of the soft paper! The optimized advertisment can be displayed on the first page of the search, and the probability of being clicked rises sharply. Compared with advising articles that are more than a dozen pages away, the results are naturally sky-high. And the high click-through rate also means that the reprint volume and product conversion rate of the soft article will increase with the trend, which will prompt more sales of the product.

Looking back now, do you think ranking optimization is important?

1. Public opinion monitoring

In addition to the top priority of ranking optimization, monitoring data is also very necessary, especially monitoring public opinion content. After monitoring, the impact of negative news can be eliminated in the shortest time and the brand image can be maintained. Don’t underestimate the negative news in the soft article comment area, it is easy to affect passers-by who are not aware of the reason, resulting in a bad impression of the brand, so monitoring must be arranged. As soon as you encounter such news, you should quickly find a way to remove it and clean it up. Discussion environment in the comment area.

As for how to monitor and remove? Companies that do not have professional tools can ask for the help of an agency operating agency to help monitor various data, public opinion, and word-of-mouth of the press release in real time, and can quickly provide solutions for negative news to help maintain brand image and voice. At the same time, companies that do not do ranking optimization, content writing, channel selection, etc. can also ask Qianfeng for help. The professional team completes various advertising content on behalf of the company, and its strength is trustworthy!