Luo Yonghao may live broadcast on Taobao on Double 11 and has opened an account

Today, it is reported that Luo Yonghao will start Taobao live broadcast and premiere on “Double 11”. In this regard, make a friend official said that the news has not been officially announced at present, it is inconvenient to disclose more information, and it will be officially announced soon.

According to observations, both “Luo Yonghao” and “Make a friend” have opened accounts on Taobao Live. Among them, the anchor with “Luo Yonghao” as the username has 31,000 fans, and the anchor of “Make a friend Yanxuandian” has 1.2 fans. Ten thousand. In addition, Taobao has also opened a “Make a Friend Yanxuan Store” store.

Previously, in 2020, Luo Yonghao signed an exclusive contract with Douyin. At that time, the signing fee of Douyin cost 100 million yuan. At present, Luo Yonghao has become Douyin’s largest delivery anchor for two consecutive years, and has become a business card of Douyin’s delivery.

In June of this year, as Luo Yonghao’s debt repayment drew to a close, his personal Douyin account was changed to “Make a friend”, and Luo Yonghao gradually retreated behind the scenes.

The live broadcast has also changed. Since the beginning of this year, knowledge-based live broadcast rooms represented by Dongfang Selection have emerged. In addition, the number of self-broadcasting by merchants has increased year by year in the past two years. “Making friends” also needs to find new traffic pools.