The well-known Hunan 'Red Label Public Relations': How to improve the brand's tonal thinking without relying on low-priced soft articles?

Quality of content is more important than quantity

Nowadays, all walks of life, ranging from government policies to benefit the people, to small companies launching new products. Any matter involving external information disclosure needs to be communicated to the public through mainstream media, directly to consumers and leadership. During this entire communication process, many leaders and business owners who do not know much about communication strategies and media will naturally choose low-priced ordinary media, or even self-media to “pay”.

It’s not that everyone doesn’t want to find the core mainstream media, but that many people don’t know how to do it and who to turn to.

Among the hundreds of information APPs in China today, there are tens of millions of WeChat public accounts alone, and the content pushed by the daily information flow cannot be read by a single person in a lifetime. As a senior government one-stop communication agency, General Manager Chen of Hunan Red Focus Public Relations Consulting Co., Ltd. said: “The purpose of all communication is true, professional and reliable information disclosure, the content must be readable, and the writing of the content communicated in the government The background of the work should be clear, the problems solved by the work should be clear, the work methods should be clear, and the work results should be clear. The summary should not be regarded as experience, it should not be comprehensive, comprehensive, the process should not be regarded as experience, and the results should not be regarded as experience. , do not take information as experience, you must see people and see things, and use vivid examples to reflect work practices or results.”

Only when the quality improves, can the content of government public relations be readable, and will it be used by People’s Daily, Xinhua News Agency, China Central Radio and Television Station, Qiushi Magazine, PLA Daily, Guangming Daily, Economic Daily, China Daily, Selected and used by central media such as Science and Technology Daily, CPPCC News, China Discipline Inspection and Supervision, China News, Learning Times, Workers Daily, China Youth Daily, China Women’s Daily, Farmers Daily, and Legal Daily.

The accuracy of the communication audience is more important than the price

Without the experience of hundreds of press conferences and large-scale cover and front page reporting, it is difficult to arouse the central core media’s interest in corporate or grassroots reporting. Therefore, in the whole process of public relations behavior, how to use the eyes of media people to find bright spots, dig out points of interest, and find audience sensitive words, this must be carried out by a team with a large number of mainstream media resources.

In the process of communication, media directors and public relations directors of many corporate brands often hope to find large suppliers and service providers with low prices, but they do not know that they can provide more valuable topics for brands and develop more content partners. It is the brand consulting strategy that can really last for a long time. Rather than being at a loss and not knowing who to turn to when there is a crisis in public relations, it is better to be prepared for danger in times of peace, and let a professional team escort you during the period of rising brand reputation. Hunan red cursor public relations consulting agency, located at No. 2603, Tower B, Huijing Development Global Center, Tianxin District, Changsha City, is committed to serving the governments and large enterprises in the surrounding areas of central China. Businesses include: media communication, training consulting, press conferences, brand marketing planning, crisis public relations, government public relations. As the leading media strategy provider in China, the operation headquarters of Hong Cherry Aggregation in Central China. Relying on its huge resource base, it will serve the vast number of enterprises and governments in Central China. A few days ago, Hunan Red Cursor Consulting and Planning, Weibo and Zhihu with the same name have been launched online.