Do we often worry about how to write more attractive headlines and how to increase click-through rates when we are writing advertisments? So how do we judge whether the title of an article is good or not?

There are four standard dimensions to measure whether the title of a soft article is good or not.

A sense of urgency

What is urgency? It is when you first see this title, there is a sense of urgency to click on it immediately. We encounter this situation in the market when we usually browse, and when you see some titles, you will have the idea of ​​​​seeing them.

Although we are a little more interested in some articles, we always feel a little desire to enter, so we will not click into it.

So how do we shape a sense of urgency?

Add time elements, or have some close connections with people, such as “There must be such a ***** around you” “Have you noticed this in your daily life?”

1. Uniqueness =============

“Beautiful brushstrokes make flowers” may be the realm that most writers pursue, but a careful study of this term shows that in order to write well, things must be written in a unique way of keeping things fresh and unique. .

Only with the uniqueness of the title of the soft article, it is possible to capture the reader’s psychology at the first time and attract the reader’s interest in reading.

Third, be specific

When writing a title, not only should you pay attention to the two points mentioned above, but this is the last thing you should ignore. A good title should clearly express what the article is trying to convey. Instead of blindly fake big empty, eye-catching.

A good title is an artistic creation under the premise of being able to express the content of the article clearly.

1. Practical benefits =====================

A good non-love will also explain the benefits from the reader’s point of view and provide them with practical benefits. Let readers know what benefits this article can bring them when reading, and then they will choose to read further.

Well, with the above four standards, everyone can create better when writing soft essays.

If the title of an article can satisfy these four points, it proves that the title is already a perfect title.