How to write promotional soft articles? Soft essay writing template
We may sometimes be troubled by how to conceive a soft essay, which angle to start from, and which aspect to start writing from. These are all issues we may consider.
Today, let’s share two sets of soft essay templates that we often use! At least I have a general idea of writing after reading these templates.
1. Product promotion soft text template
Product promotion essays generally put forward the problems that customers want to solve and the difficulties encountered in life. Use the text to create the customer’s dilemma, so that the customer can feel it from the text and be in the situation, thereby generating product demand.
That is, we often give an example. If you want to sell a pen, you can’t start by saying how good the pen is. You have to let the customer generate their own demand, because there is a need to buy it. Should you say you can sign it? This creates demand for the pen, which drives sales.
Then go on to analyze the product, what advantages it has or can solve those things in your life, how this product can better optimize the life of customers, these are best to use numbers to list these points of analysis.
After the analysis is given, we can create the next environment. These products will bring those changes after they are bought home, such as remote control of electrical appliances in the home, saving time and effort; or improving the happiness of our own home, which was added before. The brand was successfully promoted by using this bouquet of flowers to bring a good weekend.
Finally, you can directly recommend the product and push customers to place an order at the last time.
To sum up: ask questions + refine product pain points + generate customer demand + create environment + promote purchase
2. Story soft essay
The story-type soft article is to use the story to subtly convey the product image and functional benefits so that readers can remember these, and at the same time generate a certain interest and goodwill.
First describe the current state, the state of mind at this time, as well as the view of life or the feeling of the state of mind, these can be described.
Turning point: This turning point can use product features to carry out a specific storyline,
Mentality of life after the turning point
Leave some philosophical or nonsensical literary and artistic sentences at the end to enhance the sense of mystery
In short, to write a good soft paper, it is still necessary to make a comprehensive setting according to the characteristics of the product and the concept of the brand. This way of setting templates can only be said to provide a reference and provide a general idea. A really good press release, it is necessary to refer to the publicity style of the previous brand and the current market trend.
Well, the above is about how to write a soft paper, the writing board of soft paper
See you next time!
The Small Marketing Collective | MktLab