'Nearby Push' will take you to open a new model for the fitness industry's epidemic resumption of work and drainage promotion

The sudden outbreak of COVID-19 in 2022 has now hit all walks of life. Including the gym industry. Epidemic prevention seems to have become a normalized work in life for everyone now, so in the current situation that the country is gradually unblocking, how should the gym industry take advantage of online promotion, quickly open up the situation, and divert traffic to stores for consumption Woolen cloth?

“Guangzhou a certain type of knowledge gym” reviewed the situation, had an early insight into the marketing outlet, and leveraged the WeChat platform’s “Nearby Push Advertising” to efficiently acquire potential customers around the store and improve the store’s ability to acquire customers. Achieved 160,000+ exposures at an ultra-low cost of 1,500 yuan, collected more than 170+ customer capital, and the customer capital cost was 9.47 yuan

How gyms use nearby push ads to quickly pull new ones

Scope of delivery: lock precise users within 3 kilometers

Gyms have a strong demand for exposure and drainage to the crowd around the store, but it is usually difficult to achieve accurate access. The traditional offline push mode is expensive, the effect is poor, and the data cannot be statistically analyzed. The new marketing method, using “Nearby Push Advertising”, through online crowd targeting, efficiently taps the target customer group, and quickly achieves a recovery in performance during the resumption of work when the epidemic is under control.

1. The new store opens, with a discount of 9.9 yuan to purchase fitness packages (including fitness cards/education services, etc.)

The purpose of the “Nearby Ads” of “a certain gym in Guangzhou” is to convey the information of the opening of the new store to users, and to use 9.9 yuan to enjoy the special discount of fitness gift packs to attract users to receive gift packs . The fitness gift bag is used as the focus to guide users to click; at the same time, the outer layer chooses a large card style , which can make users more eye-catching in terms of visual effects, and can make the advertisement of “a certain type of gym in Guangzhou” visible to users at a glance, occupying User mind.

Push advertisement near “Guangzhou a certain type of gym”

The copy uses the gimmick of “Newly opened gym in Wushan, 9.9 yuan to enjoy fitness package” , which evokes “fitness experts” who have been staying at home and have not exercised due to the epidemic; the attractive 9.9 yuan special discount package makes it fast and attractive in a short time. The user clicks on the advertisement and collects the discount card package to go to the store for consumption.

2. Customized groups such as directional three kilometers + sports and fitness to achieve accurate user coverage

“Guangzhou a certain type of gym” has obtained a large number of social scene exposure in WeChat Moments with the help of the “Nearby Advertising” function and resource advantages, and quickly increased the brand’s popularity in the local area. In order to help “Guangzhou Xingzhi Gym” to find potential customers around the store, the advertiser chooses to “Guangzhou Xingzhi gym” as the center to achieve full coverage of the crowd, and obtain potential intention users within a three-kilometer radius (according to nearby promotions ). The automatic algorithm of advertisements will give priority to searching for suitable users within 3km around the store for targeted delivery. If the number of people within 3km is small, the system will automatically expand the delivery range to the surrounding 5km), realizing the “golden three kilometers” . Precision Marketing.

“Guangzhou a certain type of gym” pushes the small program in the nearby background and pushes the advertisement to the users aged 18-40 through the age group setting of the crowd, so that the limited advertising fee can be invested in the effective target group, reducing the advertising cost and improving the advertising efficiency.

Nearby push coupons for distribution and collection are convenient and fast

Nearby push helps users convert

During the epidemic prevention period, offline life services fell into a slump. How to quickly communicate in-store activities and divert users to store consumption has become the primary issue for offline stores. “Guangzhou a certain type of gym” uses “Nearby Advertising” to distribute coupons in WeChat Moments. After users click on the landing page to receive coupons, the coupons will have “WeChat Advertising Service” to guide users to the store for verification. to complete the conversion.

1. One-click to receive discounts, and guide users to go to the store to write off

Click on the outer page of “Guangzhou a certain type of gym”, and you can jump to the public account or applet interface for receiving the discount with one click. After entering the discount interface, users can see the very eye-catching 9.9 Enjoy fitness package button. After clicking to receive, they will receive a service notification immediately, informing that the discount package has been distributed to the WeChat advertising service, which is convenient and fast to use.

Push advertisement near “Guangzhou a certain type of gym”

In addition, the discount vouchers after receiving can also be directly saved in the local photo album of the mobile phone, which is convenient for viewing the information at any time. After the user arrives at the store, he only needs to show the voucher to the store staff, and then the write-off and conversion can be completed manually. During the advertising period of “Guangzhou a certain type of knowledge gym”, the coupons were received more than 400 times, the form was obtained as many as 170, and the verification rate at the store exceeded 20%, and achieved good results.

2. Real-time monitoring of advertising data in the background to help improve advertising effects

“Nearby Push Ads” not only provides a marketing link from brand and store exposure to conversion for “a certain gym in Guangzhou”, but also allows you to view basic advertising information, spending amount, delivery on the “Nearby Push Ads” details page Effect and portrait analysis of coupon recipients, etc. With the help of the operation ability of the advertiser, it helps advertisers to adjust the delivery strategy in real time, adjust the direction of advertising delivery with data, and help the merchants to improve the effect of advertising.

“Advertising nearby” not only opens up an effective online marketing link for “a certain gym in Guangzhou” from store exposure to conversion, but also provides advertisers with basic information on display advertising, spending amount, delivery effect and coupons. Detailed page information such as the profile analysis of the crowd. With the help of the operation ability of the advertiser, it helps advertisers to adjust the delivery strategy in real time, adjust the direction of advertising delivery with data, and help the merchants to improve the effect of advertising.

Suggestion of the advertisement details page near “Guangzhou a certain type of gym”

3. 3,000 yuan monthly subscription, continue to introduce customers into the store

It is understood that “Nearby Push Advertising” is currently sold in the form of packages, and there are currently 3 packages to choose from to meet the different promotion needs of advertisers. This time, “Guangzhou Xingzhi Gym” cooperated with our company for a 30-day package of 3,000 yuan. The advertisement is deducted based on the actual number of exposures (CPM), and only a small budget is needed to achieve the marketing effect of continuously attracting customers to the store. A special feature of nearby advertising is that its advertisements are not consumed at a constant rate every day, but will have more exposure and consumption on weekends than on weekdays depending on the amount of traffic on weekdays and weekends. The advertisement of “Know Gym” attracts more users to make an appointment to experience the store on rest days, and customers report that the write-off rate of the store arrival rate and the number of appointments on weekends have nearly doubled.

Community marketing precipitates private domain

Promote long-term user retention

With the help of “Advertising Nearby”, “A certain type of gym in Guangzhou” has opened up the whole marketing link from user acquisition to order conversion, and can continue to attract customers to the store.

In order to further attract users to the store, “Guangzhou a certain type of gym” uses WeChat community marketing to guide users to the store to enter the exclusive WeChat group or add them directly through the mobile phone number obtained in the background to accumulate high-quality users.

When users go to the store for consumption, “Guangzhou Xingzhi Gym” guides users to enter the WeChat store community by guiding customers to scan the code to join the group or add the clerk’s private WeChat. Through the distribution of preferential benefits, knowledge dissemination and other community activities in the community, as well as the daily active communication in the community, “Guangzhou A-Type Knowledge Gym” quickly conveys the brand image, enhances user stickiness, and promotes long-term retention of users.

WeChat’s nearby advertising has greatly helped local merchants to upgrade their ability to advertise products, and created a new marketing growth link for local merchants that is low-cost, easy to operate, small budget, and continues to drive traffic to stores.