What is soft text promotion? What are the benefits of advocacy?

What is soft text promotion?

If you want to understand the promotion of soft paper, you must first understand what soft paper is. A soft article is a form of advertisement-related article compared to the direct and blunt placement of advertisements in the content of the article. In a narrow sense, advertisment is equivalent to a pure text advertisement placed by an enterprise on a portal website; in a broad sense, advertorial article is equivalent to a propaganda article promoted by an enterprise on a platform based on the Internet, which is used to promote the brand image and popularity of the enterprise. Improve the company’s product sales, including but not limited to paid text ads, news reports, etc. The promotion of soft articles is to promote and publicize the above-mentioned soft articles in order to achieve the purpose of better brand marketing.

Press release promotion is applicable to both business units and individuals. As long as there is advertising demand, press release promotion can be carried out. News reports related to brands/products, or the latest events and news of companies/individuals are all good creative materials. After the content creation is complete, the press release can be published on well-known news portals (including WeChat and Weibo), so that the press release information can be quickly spread to all corners of the Internet, effectively enhancing the company’s popularity and influence, and promoting product transformation. .

The promotion of press releases is very necessary for corporate brands. Compared with traditional advertising, search engine bidding promotion, and information flow advertising, advertisment promotion has three major advantages:

1. Low cost and high cost performance

Comparatively speaking, the cost of advertisment promotion is very low. It does not require tens of millions of sky-high advertising fees. It only takes a small cost to complete a quick dissemination, often a dozen or even a few yuan. burst. This kind of delivery that can be completed at a very low cost is simply impossible to achieve in traditional advertising, search engine bidding promotion, and information flow advertising.

1. Long duration

Regardless of the time limit for magazine advertisements or TV advertisements, if you want to achieve long-term publicity, you must always “renew the fee”. For small and medium-sized enterprises with less financial resources, the high cost is unaffordable. However, the promotion of soft articles is different. Once the soft articles are released, they will continue to exist without violating relevant regulations, and there will be no automatic offline after expiration. The effect is long-term and effective, and may have a greater impact with the accumulation of time. force. Therefore, for various types of enterprises, the promotion of soft articles is very necessary.

1. Attract traffic

As mentioned above, the accumulation of soft articles over time may bring huge traffic, which is not just talk. The websites that publish press releases are generally news media portals with high weight, and most of these portals are news source websites of search engines, so that when users search for related brand or product information, press releases will naturally There will be good rankings, and traffic will roll in.

What is soft text promotion? What are the benefits of advocacy? I have already explained it to everyone. If you want to do a good job in the promotion of soft articles, you can also find an agency operation cooperation. With 8000+ online media resources and 20000+ cooperative media, it supports one-stop self-service manuscript publishing, and also provides content creation, ranking optimization, and effect monitoring services. With years of industry accumulation, it can customize exclusive brand marketing solutions for enterprises. If you need marketing, find it!