The content of online promotion outsourcing services includes three aspects: docking requirements, landing implementation, and data analysis. Next, Xunbu will introduce these three aspects in detail.

Network promotion outsourcing content - docking needs

If an enterprise needs to do network promotion outsourcing, it must first understand what content it needs to outsource? At this time, it is necessary to meet the needs of the outsourcing company. Then the outsourcing company needs to give some planning plans. These planning plans include the purpose of promotion and promotion effect. However, it is worth noting that the planning plan is not done for free, so the outsourcing company needs to You need to measure yourself whether you need to plan a plan. Planning a plan is not necessary, but you need to connect your needs with the outsourcing company, otherwise it will be difficult to carry out the next work. Let’s take an example:

For example, if we want to find an outsourcing company for drainage and promotion, we must clarify the purpose of drainage and promotion. Whether the purpose is product promotion or transformation, these need to be clearly connected, because everyone has different communication skills and understanding. So be sure to figure out your needs.

Online promotion of outsourced content - implementation

After docking the requirements, start the implementation of the work, and this part of the work is carried out according to the requirements. For example, in the first step, the work that needs to be done is drainage and promotion, so we need to start from an achievable perspective. For example, if we want to divert traffic through the website, then we need to complete a planning plan, which includes the purpose, effect, budget, process and other steps of website diversion, which need to be reflected in the content, and the plan must indicate that it can be implemented. Steps, if the plan is inoperable or unrealistic, there is no need to write it. In addition, we also need to indicate the completion cycle and progress, so that it is convenient for the boss of Party A to check.

Online promotion of outsourced content - data analysis

We need to use data to verify the effect of network promotion outsourcing. Therefore, after our work is completed, we need to conduct data analysis to analyze the flaws in our work and where we can improve. These are all necessary and also In order to improve the service quality in the later stage and be responsible to Party A.

The above are the three aspects of the content of the network promotion outsourcing company. Take website outsourcing as an example. For example, if Party A asks Party B to do website outsourcing, then the service content of Party B includes website article publishing, Youlian construction, website keyword optimization and later data. analyze.