Internet + Yongtai Building Materials

At present, China’s building materials and home furnishing industry has problems such as market fragmentation, low efficiency, high energy consumption, backward Internetization, and information asymmetry. Entities have encountered difficulties. In recent years, China’s building materials industry has been stuck in a low-speed development, and it is difficult to obtain a high breakthrough. There have been many changes in the market, and traditional building materials have been in trouble in recent years. According to the “2015 China Building Materials and Home Furnishing Industry Development Report”, the market size of China’s building materials and home furnishing industry in 2015 was about 4 trillion yuan, and only 100 listed on the 4 trillion yuan market. There are only a handful of companies with a market capitalization of more than $1 billion. Although building materials and home furnishing is a traditional industry, it has a market of 4 trillion yuan. Under the background of consumption upgrading and Internet penetration, the development opportunities of the “Internet + building materials and home furnishing” industry are about to come. great development prospects.

The impact of Internet e-commerce has put pressure on traditional industries, and building materials companies have tried to go online. According to the monitoring data of China E-Commerce Research Center (100EC.CN), Japan has the highest proportion of home furnishing online shopping at present, accounting for 20.5%; followed by the United States, accounting for 19.8%; while China is only about 4%. In the face of online e-commerce, the building materials industry is almost a wasteland. The combination of building materials and the Internet, from the earliest online group purchase - the initial attempt of the O2O model - Internet thinking + offline experience center, how to integrate O2O, the first O line, the online must reach the majority of consumers, the first The 20th is landing, and a model of innovation must be implemented and deeply integrated. Only when it is implemented can it take root and be effective.

Channels - financial support - cost - logistics - user experience, improvement of traditional distribution channels, centralized procurement of materials, and centralized procurement of materials in the Internet + era have three major advantages. First, the manufacturer’s cost is reduced and the customer’s benefit is maximized, which also enhances the product’s competitive advantage and optimizes market collaboration. Second, information is symmetrical, and communication is more interactive. On an open, equal and shared Internet platform, the information of manufacturers and products is shared with other consumers and potential customers to form a customer aggregation effect. Third, transactions are more transparent and standardized. On the e-commerce platform, design, materials, furniture, and accessories all complete the entire business process in a transparent manner.

The technology connection between the Internet and traditional industries. The building materials market is connected to the Internet, and various technologies are maturing one after another. Building materials companies should apply them throughout. To do things that the Internet can’t solve, how to implement good quality, good construction technology and techniques offline. Enterprise offline services must be the ultimate. In terms of landing services, we should not only deploy offline service providers, but also solve the logistics system, be responsible for the last mile, improve consumer experience, break the saying that e-commerce “sells a sentence or a picture”, and focus on consumer experience. , “Online convocation, offline experience and sales”, combining offline business opportunities with the Internet, using online to attract traffic, and offline experience and consumption.

In 2022, we are about to usher in a new era of e-commerce innovative services. Compared with the already highly mature online retail industry, the real e-commerce landing service has just begun, with broad development space and huge potential. How to use Internet tools to serve manufacturers and consumers will be the basic point, starting point and end point of the future growth of e-commerce in the building materials industry. Practice has proved that the O2O e-commerce model will be the best choice for Internet + building materials. Mr. Xue Baoqi, the owner of Yongtai Building Materials Internet Platform, has been working in the building materials industry for many years. Resources and funding channels, create a Yongtai building materials platform that combines online and offline to meet market demand, efficiently disseminate industry development concepts, and become a regionally influential and well-known professional platform in China. Realize the mutual development of digital technology and industry, and jointly Good situation to promote.