There are no visitors to the new Taobao store, what should I do if I violate the rules?

There are no visitors to the new Taobao store, what should I do if I violate the rules?

You may often see this statement from various channels on the Internet. In the early stage of Taobao’s new C store, there will be platform traffic support, which forms the idea that it is easy to open a store and will definitely attract traffic.

It is true that there will be support for a period of time in the early stage, but this does not mean that you will definitely have visitors, and this support flow is not equal to everyone. What each e-commerce platform lacks now is not the merchants, but the traffic market.

Thinking from another perspective, you are a new store and cannot bring traffic to the platform, but you also ask the platform to allocate traffic to support you. How is it possible? Therefore, traffic needs to be won by oneself. It is the right direction to give up the idea of ​​visitors such as Buddhism as soon as possible, and to operate as soon as possible.

So how can Taobao’s new store attract visitors? I have come up with 3 directions.

1. Upgrade the store level

The newly opened store only has a small heart. At this time, go to the search bar to search for the products sold. If you turn to the last merchant, you may not see a lower store than you. This is a normal phenomenon, because this kind of store has too many foundations to do, even if the product is on the shelves, it is difficult to show exposure , and even if it can squeeze into the ranking, the position is relatively low. Therefore, upgrading the store level at this time can not only increase the credibility, but also improve the ranking.

2. Upgrade the store level.

There are two ways to view the current store level, one is to enter Qianniu, and you can see the store level after opening the store data; the other is to open the business advisor, and you can also see the store level in the store overview on the home page.

Here I suggest everyone to complete the task according to the system prompts. We can probably upgrade the store to the second or third level, and the number of visitors will gradually increase into the store.

3. New product launch + bottom cost measurement gameplay.

Before the new store starts, a large number of new products are prepared. After the official operation, at least 2-3 new models will be launched every day to obtain the basic weight, and the traffic will be allocated only if the weight is given .

During the launch period, we selected some potential products from new varieties , made 1-2 orders per day, and persisted for 7-10 days . Basically, they are good products, and naturally visitors will come up and there will be about 40-50 new additions.

At this time, we can analyze what words these people come in through, make these words into precise long-tail words, and use non-search methods to add 1-2 more orders to the original foundation every day, and persist for about 7 days. The framework of this product is quite good. . The non-search method is to use the first screen function of the e-commerce pioneer card to generate a QR code, and then let the buyer buy it.

At this time, if the visitors keep up, we can consider driving the product in the direction of the explosion, killing two birds with one stone.

Of course, there is no problem if it doesn’t start, just replace it with a new product and continue to repeat the above operations.

What if the new store violates regulations?

Because of time constraints, I will talk about the two most common mistakes when opening a store on Taobao, and ask me in private chat for other friends who have doubts.

1. The probability of a problem with the new store title is as high as 88%!

Since the development of the e-commerce industry, there has basically been a relatively strict and standardized process for selling things online. It is not that what you want to sell can be sold directly online. Many newbies are the first XXX in China, the lowest price in the whole network, the strongest… etc. Although this kind of promotional video is very beneficial to selling products, but after reading the advertising law, you will know whether these limit words are not . Allowed to appear in sales promotions . I usually use E-commerce Pioneer’s “Extreme Word Query Function” to check the title before posting the title, and then I can filter out the illegal extreme words.

2. There are cases of misappropriating other people’s icon pictures, SKU main pictures, etc.

Some small partners directly collect other people’s SKUs and store pictures, and put them in their own stores directly. This kind of operation is considered a serious violation in Taobao. Some people may say that I use other people’s pictures directly. Why is there no problem? This may be because others have notified them in advance or obtained authorization before using them.

Therefore, for the new store, whether it is for the purpose of attracting traffic with the main image of the SKU, or for other purposes, we all need to face up to the copyright issue and avoid violations.

If our store really prompts violations, we must first calmly analyze whether it is the problem mentioned above, and then think of a solution.

If the store simply prompts violations or deducts points, we can also gradually refine the operation to add back the weight and score. If the store has been closed or the baby has been deleted, we will simply give up and start over at a new store. (After all, the threshold for store C is almost 0)

When the new store is launched, there may be miscellaneous things, and friends who have problems and do not understand can come to me to chat.

I believe that one person may go fast, but a group of people can go further. Accompany your e-commerce and move forward together!