The role of press release promotion (analyzing the role and advantages of press release promotion)
A detailed introduction to the marketing strategy of advertisment and its main role Compared with bidding advertising, traditional marketing models are often disliked because of their slow effects, but what we cannot ignore is that although network-wide marketing is not as direct as bidding advertising, its cost is low , The lasting effect is also worthy of attention, especially the soft text marketing, which has an incomparable effect of other marketing methods. Press release refers to a way of marketing through specific conceptual appeals, combining theory with practice, and using psychological impact to achieve publicity effects and let consumers understand the concepts set by the company.
To put it simply, advertisment is a kind of text advertisement, which can be subtly inserted into one’s own advertisement through news manuscripts, case stories, user experience, etc. Compared with hard ads, the biggest feature of soft text ads is “softness”. When users see a good ad, they find it’s actually an ad, but they have to think about it. Try a click or try an ad item. The cost of soft text advertising is lower than that of hard advertising, but the effect is much better than that of hard advertising. If hard advertising is Shaolin Kungfu for outsiders, then soft writing is Wudang Boxing, which hides needles in cotton and overcomes rigidity with softness. Advancing marketing is the most powerful marketing method. Ads marketing will not bring great benefits once or twice, and there will be no immediate effect at all. Only through long-term marketing campaigns can we enhance brand awareness and build customer trust.
The value is then reflected in the marketing market. Press releases need a better platform. This approach can improve ranking, exposure, inclusion, and weight by posting original articles to some high-authority sites. Press release marketing strategy No. 1. Press release topic planning: Press release topic planning should accurately grasp the characteristics of the user group. The second is to plan topics according to the direction of marketing. It is necessary to pay attention to the establishment of user trust, reflecting the mysterious and difficult to describe the topic of soft text marketing, and some promotions based on activities and special products are very novel. Written in 2. Press Release Marketing: The manuscript of the press release is published in the planned target media, although the influence of the news media publication may be small, it is an achievement, and the strategic press release marketing in the future continues to move forward.
The role of soft article promotion: 1. The role of publicity. Publicize enterprises, publicize entrepreneurs, publicize corporate activities, publicize corporate culture, publicize product knowledge, publicize activities, etc. External publicity plays the role of advertising and public relations. The purpose of press release promotion or public relations press release is to directly or indirectly promote sales, maintain corporate image or build brand, optimize communication quality, and amplify communication effect.
The role of sales. Advancing marketing will definitely have a sales effect. Specifically, such as promoting websites, promoting products or services, writing sales letters, etc., we can also optimize soft articles, set corresponding keywords, improve page rankings through search engine retrieval, so as to achieve marketing products or services, or use the guidance of soft articles to optimize webpages Copywriting, improve website conversion rate, etc.
The role of trust. Selling is based on trust, we sell to friends and family