What are the advantages of advocacy? What are the types of soft articles?

Although short videos are in full swing now, the promotion of soft articles still has a unique charm. As a powerful tool for corporate marketing, soft article promotion is deeply loved by major companies. Today’s article will briefly talk about the advantages of soft article promotion.

1. Press releases are easier to accept

The advantage of the soft article is that it is soft enough to allow users to gain value, and at the same time, emolliently inserts the advertisement into the article, which is easier for users to accept. This is also where the soft article is more powerful than the hard advertisement. The higher the degree, the higher the conversion rate.

2. The validity period of the soft paper is longer

Other forms of advertising generally only work when they are launched, and they will no longer work when the placement is completed. The promotion of advertisments is different, not only when they are released, because advertisments will exist on the Internet for several years or even longer. , so it will bring a steady stream of passenger traffic, which is more beneficial in the long run.

3. Low price

Compared with traditional offline promotion forms, or online promotion forms such as bidding, the price of press releases is lower, which is more beneficial to small and medium-sized enterprises, which means that enterprises can spend less money to create more. the value of.

4. Will be indexed by search engines

And the advertisment will not only get the traffic of the media platform itself, but also be included in Baidu, so that you can get a steady stream of traffic from Baidu, and it will be displayed when users search for keywords. Think if advertisment exists for a few years or even more For a long time, this passive traffic will be very large. If enough press releases are published, it will naturally be better.

5. Brand influence enhancement

Because soft articles are published on major media platforms, including central media, as well as major portals, local websites, industry websites, etc., it can quickly enhance the brand’s popularity and influence, endorse the brand, and make the brand more popular The user’s mind plays a pivotal role.

What are the types of soft articles?

1. Discounted soft paper

To put it bluntly, it is a discount at a lower price or a better order combination. It is still a very good marketing method for people who care about the price. Of course, don’t be too blunt to advertise directly. It can also be in the form of sharing content. Bring the discount information in the right place.

2. Suspense soft essay

Set up suspense at the beginning of the article to guide readers to continue reading, and then they will become more interested in the information that follows. At this time, it is enough to leave your product or brand at the right time.

3. Newsletter

Reading news is the habit of most people, and it is also a good form to write soft articles through news. News is more disseminated, and readers can acquire the knowledge they want to know while generating interest in brands or products.

Fourth, popular science soft paper

There are actually a lot of popular science articles, because everyone has the need to learn and is eager to know more knowledge, and popular science articles can allow readers to obtain valuable information. When users obtain valuable information information, and then seeing a little advertisement is naturally acceptable.

5. Emotional soft essay

To put it bluntly, it is to play emotional cards with readers, gain a sense of approval from readers, and make readers resonate. When there are emotional bonds, it is not a problem to push and then make a deal.

The article about soft-text marketing is simply said so much, mainly made a summary, not too detailed to explain, I hope to bring help to everyone.