Tuoshang Online Store Guidance: How to promote the new Pinduoduo store?

With the continuous development of the e-commerce industry, setting up an online store on Pinduoduo has gradually become the first choice for most people to start a business and start a new peak. But running an online store is not simple. In addition to the basic operation method, marketing promotion is also an essential part. So, as a new store that has just settled in, what promotion methods can be used to attract traffic into the store for conversion?

There are many ways to promote new stores. Businesses can choose several suitable methods to promote according to the actual situation of their stores.

1. Search ranking

Free traffic has always been one of the main channels for store traffic sources, and the largest proportion of them is naturally search ranking. The system will match according to the product-related words entered by consumers, and then sort the products according to the weight of the products on the search page. The higher the ranking of products, the greater the chance of getting clicks and the more traffic. If you want to do a good job in search ranking, you only need to optimize the product title, main image, detail page and other aspects.

1. Community promotion

As a social e-commerce company, Pinduoduo is most famous for its social attributes. As a new store, because the previous foundation is not enough, when promoting, you can share product links through community channels to attract users to do a good job of promotion. This method can help new stores quickly accumulate basic sales and evaluation of the store. .

1. Promotion of activities

If you want a new store to quickly gain traffic, the easiest way is to participate in platform activities, and use platform support to improve product conversion rates and increase store sales. Moreover, the participation requirements for platform activities have always been relatively low for new stores, and merchants do not have to worry about being unable to participate because they do not meet the standards.

1. Paid promotion

After the products of the new store have accumulated a certain amount of sales and evaluation, and have more objective store data, the merchant can select suitable products for paid promotion. Compared with free promotion, paid promotion has more comprehensive delivery and more accurate traffic. Merchants can take advantage of paid promotion to further help stores attract more traffic and promote product conversion.

The above are some promotion methods about Pinduoduo’s new store. Although the basic data of the store is relatively general, as long as you find a promotion method that suits you, you can still do a good job in attracting traffic to the store, thereby improving the overall conversion rate of the store.